Yankee Entertainment boss and Chairman of the Bank club, Abuja, Kehinde Adegbite, AKA, Mallam Yankee, has dished out advice to up and coming entertainers, saying humility will take them beyond their set targets.
He urged them to borrow a leaf from the likes of Nigerian music star, 2face Idibia and popular comedian, Ayo Makun, aka AY, who according to him are the most consistent entertainers in the country.
Speaking exclusively with City Alert Plus, the entertainment guru noted that his benevolence towards up and coming acts will not cease notwithstanding how some of them claim to forget how they made it to the top through his assistance.
It would be recalled that Mallam Yankee has contributed in one way or the other towards the building and transformation of the careers of some Nigerian artists.
The likes of D’Banj, Olamide, Tekno, X-buster, MI, Jessy Jagz, among others have benefited from his gestures which saw them to the top.
The stars, however, have consequently remained loyal ever since then.
The entertainment tycoon, insisting he does not look out for what he would benefit from the artistes by supporting their career said, “I do it out of love, kindness and concern for the industry. It’s more like a humanitarian stuff.
“Their exposure and fulfillment matter a lot to me.
“Although along the line, some of these artistes claim to forget who contributed to their successes, yet I don’t think they forget that I helped them, I think the pride in them makes it seem they forget. For me, it is soldier go soldier come, barrack remains, an artist can’t remain with you forever.”
Mallam Yankee also noted that impatience is the problem with most artistes.
While urging them to be patient and loyal, he said, “Impatience is their major problem.
“They want to blow by force; they wouldn’t want to know what someone like 2Baba did to get to where he is.
“When someone signs them up and you are trying to promote them, they won’t want to be patient enough; they are too in a hurry to make it,” the entertainment guru added.
Continuing, he said, “These new artistes should take a cue from 2Baba. His humility, sincerity and focus works for him. Also, AY is another successful example to follow. All my events with him have been too successful and he is someone who is too hard working.”