Tuesday, 18 July 2017

South Africa joins in celebrating World Emoji Day #CAPontheRun

Today is the World Emoji Day, and the upcoming worldwide release of “The Emoji Movie,” emoji fans around the world celebrated by setting the world’s first Guinness World Records™ title for the Largest gathering of people dressed as emoji faces simultaneously across multiple venues.  Spanning three continents, the record saw emoji faces inspired by the film’s characters turn up in Dubai, Moscow, London, Dublin, and Sao Paulo, as hundreds of fans dressed as the winningly expressive characters.  Additional countries showed enthusiastic support by echoing the effort, with their own emojis participating in similarly themed celebrations; it is estimated that more than 1,000 emojis not associated with the record were in the mix throughout Europe, Asia and South America.


The film, about an emoji that simply can’t stick to just one expression, is due for release in cinemas on September 22, across all cinemas. Around the globe, Sony Pictures Animation’s “The Emoji Movie” will roll out from late July through October this year.  It comes at a time when the familiar messaging characters that populate our smartphones are more in demand than ever:  in fact, this marks the fourth annual celebration of World Emoji Day, which is getting bigger with each edition and will be formally observed on Monday, July 17.

The global record was simultaneously set by people dressed as the yellow emoji characters from the movie in Sao Paulo, Brazil (local time 11:00 am); Dublin, Ireland (local time 3:00pm); Moscow, Russia (local time 5:00pm); Dubai, UAE (local time 6:00pm); and London, England (local time 3:00pm).  An adjudicator for Guinness World Records confirmed the new title for the Largest Gathering of people dressed as emoji faces simultaneously across multiple venues.

Commenting on the announcement, Josh Greenstein, President of Worldwide Marketing and Distribution for Sony Pictures Entertainment, said, “Achieving a Guinness World Records title is a testament to the enormous worldwide appeal of emojis. It’s great to see so many people getting excited for the worldwide release of ‘The Emoji Movie.’”

Jack Brockbank, Guinness World Records Adjudicator, added, “We are incredibly impressed by the level of coordination and timing required to pull off this global record attempt – and it all happened simultaneously!  It’s official—this is a fantastic achievement!”

Sony Pictures Releasing International South Africa marketing manager Nadine Rosslind, says: “The Emoji Movie is fantastic and entertaining. More than 120 people dressed up in fun emoji costumes, gathered at the Madiba statue in Mandela Square in Sandton on Saturday and interacted with excited shoppers and passers-by in celebration of World Emoji Day. The yellow-faced emojis have become so much a part of popular culture and we are sure that the upcoming The Emoji Movie will add to this phenomena.

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