A week after Jay-Z released his latest album as an exclusive on his
Tidal streaming service, the rap mogul made it available Friday on Apple
platforms — but not on rival Spotify.
“4:44,” the 13th album by the leading name in hip-hop, was available
starting at midnight in the eastern United States for download on iTunes
and for streaming on Apple Music as well as upstart Amazon Music.
Jay-Z had released the album, his first in four years, on June 30
only over Tidal, the fledging service which he bought two years ago amid
the boom in streaming but which trails leading platform Spotify.
“4:44” was not available Friday on Spotify, from which Jay-Z has
pulled off nearly all of his music as he tries to lure customers to
Tidal.
Jay-Z has won wide critical praise for “4:44,” an introspective work
in which the rapper apologizes to his wife, pop superstar Beyonce, for
infidelity and supports his mother as she comes out as lesbian.
Despite Tidal’s smaller customer base, “4:44” has already been
certified platinum — or selling one million copies in the United States —
due to a promotion by telecom provider Sprint which recently bought a
one-third stake in Tidal.
Beyonce has also shunned Spotify. But the megastar couple’s approach
is unusual, with the vast majority of artists choosing to stream on all
platforms.
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